Our Creative Director and Backlash Co-Founder Katie Peake takes you on a personal journey into her career and life at Backlash, her love of experiential and passion for promoting female representation within the creative industry - A fantastic read if you love experiential marketing as much as we do! #experiential #experientialmarketing #marketing #creative #creativeindustry #creativedirector #agencylife https://lnkd.in/eVzF_jbe
Backlash
Advertising Services
London, England 2,708 followers
Creative experiential agency - 'Big Agency Thinking, Without the Price Tag’.
About us
Our mission – to make the power of ‘big agency’ experience driven ideas accessible to any brand, no matter what the budget. Backlash was created to provide brands with a new more progressive creative experiential agency model - We call this - Big agency thinking, without the price
- Website
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http://www.backlash.co.uk
External link for Backlash
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Experiential, Brand Experiences, Events, Retail Experience, Retail & Fashion , Innovative technologies, Concepts & Design, Event Production, Campaign strategy , Campaign creative, Brand experience, Marketing, Creative, and Retail
Locations
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Primary
Get directions
74 Middlesex Street
London, England, GB
Employees at Backlash
Updates
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Latest work for Caudalie going live in the fantastic Space NK space Hans Crescent store with a pop up to celebrate its best-selling Vinoperfect collection. Live today until the 9th May - Please come and check it out. Thanks to: Alice Langston Melanie Stolz Marie Charlot #experiential #experientialmarketing #brandexperience #retail #retailexperience #popup #popupshop #event #skincare #Caudalie #spacenk
Natural skincare brand Caudalie is celebrating its best-selling Vinoperfect collection with a new pop-up at Space NK. #Caudalie #SpaceNK #retail #beauty #beautynews // Backlash James Barnes Katie Peake Clare Elvy Jini Sanassy Mathilde THOMAS Sarah Thomas https://lnkd.in/eQFEcY_k
Caudalie enlists TikTok influencer Amelia Olivia for new pop-up with Space NK - TheIndustry.beauty
https://theindustry.beauty
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Latest work from Backlash and the wonderful marketing team at cerave. Taking the 'CeraVe High' skin education tour to 10x universities across the UK. #experiential #experientialmarketing #brandexperience #roadshow #studentmarketing #beauty #popup #event #skincare #CeraVe
JUMP ABOARD THE CERAVE BUS & head back to (skin) school🚎🫶 NOW! Great skin starts with the right knowledge - so this April CeraVe High has taken to the UK High Street, bringing consumers back to school and educating on skincare routine basics. In 2022 I was fortunate to lead the UK launch of CeraVe Blemish Control, which quickly stormed bathroom cupboards across the country and took the #1 cleanser for blemish-prone skin* podium within year 1. Staying true to CeraVe’s brand purpose – providing therapeutic skincare for all – NEXT UP I’ve set out on a mission with Blemish Control to help students take control of their skin. Why? Many factors around student life [stress, diet, lifestyle, hormones] can commonly lead to blemishes. To raise awareness among these students, the eye-catching CeraVe High bus is heading directly onto campus within 10 UK Universities… right now! Backlash & some of my amazing team members headed to the classroom & built a strong activation plan; - Tactical traffic via engaging student creator content, amplified with geo-targeting to spread the word - Samples for every visitor because we know product trial is the strongest recruitment driver - Sweet spot between engagement and reward. Incentivising skincare learning to unlock desired Gen-Z merch via our gumball machine (we know students love freebies…) - Facilitating access to local healthcare professionals, answering questions & offering personalised advice I’m so pleased to see this vision to come life! Day 3 complete. 7 more to go. If you’re looking for a CeraVe bucket hat, you know where to visit… Lauren Faulkes Cecile Lux Megan Felton Millie-Jayne Bowler Olivia Apter Emma Maria Okafor Hannah Barker Alexandra Marx Naomi Mafeni francesca howarth Niamh Durcan Emily Dalton *NielsenIQ data. £ sales. Female face, problem skin, cleansing. 52 w/e 17/06/23. UK total coverage.
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New work incoming from Backlash as we help cerave take their 'Myth Busting' skin care tour on the road to visit students at 10x UK universities. The tour starts today and runs until the 3rd May - See article for tour dates. It aims to bust myths surrounding acne-prone skin – such as using harsh ingredients to reduce symptoms and help students find “simple solutions” to control their breakouts. Thanks to Lauren Faulkes Victoria Berry Megan Felton Emma Maria Okafor #experiential #experientialmarketing #brandexperience #roadshow #studentmarketing #beauty #popup #event #skincare #CeraVe https://lnkd.in/eFhubWN3
Exclusive: CeraVe hits the road with ‘myth-busting’ skin care tour
cosmeticsbusiness.com
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The fantastic SKIN RESCUE LAB experiential retail pop up for The Organic Pharmacy is live at Westfield London today - Sunday. Please do check it out if you are in West London this weekend. Thanks to Justine Eaton and Anne-Lise Lefebvre #experiential #experientialmarketing #brandexperience #retail #retailexperience #beauty #popup #popupshop #retaildesign #popupslondon #event #skincare #TheOrganicPharmacy #Westfield
THE SKIN RESCUE LAB & WESTFIELD We are delighted to present our Skin Rescue Lab - the home of our pharmacist - formulated, natural and organic products, made to make your skin happy! Put on your lab coats and join us in discovering how the fusion of science-led formulas and organic ingredients, creates clean, effective skincare products, made right here in London! London | 19th-21st of April. Located at White City Westfield, outside the main entrance to Boots. Huge thanks to Backlash for making this dream come true! You can read more about our pop-up in the latest TheIndustry.fashion & TheIndustry.beauty article! https://lnkd.in/eKB96aHv
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Latest work for The Organic Pharmacy landing this week. Several brand launch PR activities that culminate in a fantastic experiential pop up in Westfield London between 19th-21st April.
New exclusive by me: The Organic Pharmacy is revamping its global image in a bid to modernise its brand identity and re-cement its position in the natural and organic market. The 22-year-old natural beauty brand is not only refreshing its logo and product packaging, but cutting its skus by around 20% to 25% and adjusting its pricing. Skin and sun care will also be a priority, with the brand investing heavily in R&D. Claire Bories-Azeau, MD of The Organic Pharmacy, gives me the lowdown...
Exclusive: Inside The Organic Pharmacy's big rebrand
cosmeticsbusiness.com
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Today we helped Charlotte Tilbury Beauty launch the new Pillow Talk Plumpgasm lip-plumping lip gloss in Covent Garden. Come and visit the stand until Saturday to get your new Plump Plump Pout look. We are also taking this lip plumping experience on the road, visiting: 11-13 April - Covent Garden 16-17 April - Liverpool One 20-21 April - Manchester Exchange Square 24-25 April - Newcastle Grainger Street Big thanks to Tanya Hartley Shauna Murphy Andy Hutchinson Clémentine Ravisé #experiential #experientialmarketing #brandexperience #retail #retailexperience #beauty #popup #retaildesign #popupslondon #event #makeup #CharlotteTilbury #CoventGarden
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CeraVe is taking consumers ‘Back to School’ this week at Westfield London to educate consumers on their skincare range. In this high school inspired space, guests will learn about CeraVe’s three-step routine: #1 Cleanse #2 Target: Hydration or Clear Skin #3 Protect & Moisturise Grab one of the CeraVe High scorecards and fill it out as you navigate through the educational space. The high school inspired experience is equipped to help you identify your skin type - Are you ‘TEAM HYDRATION’ or ‘TEAM CLEAR SKIN’? Once identified, and with the help of experts, find your perfect skincare routine to reach your skin goals! Guests have the chance to trial the products within the experience and learn about the CeraVe difference – think Ceramides and skin barrier. If you would prefer a more personal approach, then CeraVe experts will be available to assist you in identifying your skin type of addressing your concerns through private skin consultations, ensuring you find the perfect skincare routine for you. The immersive CeraVe High experience is designed to put fun back into education. Use your knowledge to win ‘merch’ and free samples that will be part of our graduates new three-step skin care routine. Thanks to Lauren Faulkes Victoria Berry Megan Felton Emma Maria Okafor #experiential #experientialmarketing #brandexperience #retail #retailexperience #beauty #popup #popupshop #retaildesign #popupslondon #event #skincare #CeraVe #Westfield
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What The Duck?! - We have been working with NYX Professional Makeup to take over the Boots UK 'beauty live' spaces. The Boots retail experience is part of the latest global campaign Dare to Duck? Promoting the new Duck Plump lip gloss. The experiences offered customers the chance to interact with the new Duck Plump Plumping Lip Gloss in a fun and interactive way. The takeovers featured the iconic giant duck for consumers to capture original content, product trial areas and a high impact environment to immerse themselves in the high energy product launch. Thank you Emma Purdie and Emma Sheehan #experiential #experientialmarketing #brandexperience #retail #retailexperience #beauty #popup #popupshop #retaildesign #popupslondon #event #makeup #NYX #NYXcosmetics
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Backlash worked with the wonderful folk at VANITY GROUP to develop an exhibition experiential global toolkit to activate with beautiful consistency across markets. Since our first activation in the UK in Oct 2023 it has been to Singapore and now is looking AMAZING in Shanghai. Thank you Naomi Rheinberger #experiential #brandexperience #experientialmarketing #retailexperience #retail #tradeshows #exhibitions #globalevents #beauty #expohsp #toolkit
Ni hao from Shanghai! 👋 Our VANITY GROUP House of Beauty is on tour this week at the Hotel & Shop Plus Expo. Stop by stand W5F17 and be immersed in our designer playground of the world’s most progressive brands, innovative sustainability solutions, and join us in celebrating being crowned Best Hotel Supply Brand at last night’s award ceremony 👑.