Keam George Agency (KGA)

It's one year since the King's Coronation already. This time last year Keam George Agency (KGA) uber-delivered on a beauty of a brief. Hope&Glory PR asked us if we could make a replica coronation carriage experience happen. Of course, we could! We created, produced and ran the activation so that during the King’s Coronation Weekend the public could book rides in a majestic, horse-drawn carriage via the Uber app. #eventdesign #experientialmarketing #brandexperience #eventprofs

Simple. Whimsical. Charming. To be eye-catching and effective, it doesn’t have to be an all-singing, all-dancing, 3D, AI, VR, MR, or AR, experience. We think this activation is outstanding. Simplicity, with a strong dose of nostalgia about when times were simpler. Love a pop-up. Thanks for sharing, Sarah-Jane Benham https://lnkd.in/ecHbdUN4

How is 2024 shaping up against 2023? When the world zigs, should you zag? Founder and Director of KGA, Dan Keam-George has thoughts about these questions. You can read his blog here: 👉 https://lnkd.in/eRWU3bPQ 👈

They say all good things come to an end - and in the world of experiential that’s usually true. But what if a branded experience became a permanent feature in people’s lives and even a bottom-line differentiator for the brand?   Ambitions like Netflix House, announced to open next year, demonstrate that some brands are willing to blur the lines between “experience”, “retail” and “entertainment”, taking audience experience and participation to another level. The ‘play, shop, eat’ destination will comprise two storeys of amusement rooms, a 250-seat theatre, a dining area and a marketplace - all themed to popular Netflix hits.   Long-term installations like this sound good to us of course, but do they sound good to you? #brandexperience #experiencedesign #immersiveexperience

How to use space effectively. Don’t think in straight lines!   Resonating off the thoughts of creative authority Grant Dudson, designing spaces that have a natural flow heightens curiosity and encourages exploration.   In our “What the Gut” activation, we took this approach and ran with it, transporting visitors to a space where they could explore and learn as they walked through the twists and turns of the human digestive system.   This entertaining and creative approach to environment design also keeps visitors engaged for longer. Nature doesn’t work in straight lines, so neither should you.💡   “What the Gut”!? 👉 https://lnkd.in/etPRPVDf #brandexperience #experientialdesign #experiencedesign

More of this in the UK, please! We love the imagery recently shared by Mike Pelosi of a smart brand activation in China - who seem to be prolific with neat experiential PR and marketing ideas lately. It’s a perfect example of physical real-world interaction combined with tech. Two things stand out from an experiential production pov. 1️⃣ Tech amplifies budget 🚀 The vision enables fun and interactivity on a large scale. Developing and building a physical, mechanical ‘grabber’ would’ve been cost-prohibitive for most budgets. But digitising this element of the activation made the idea affordable, feasible, just as engaging, and probably more reliable. 2️⃣ Integrating tech within a 3D environment 🧊 It’s not just a set and it’s not just a screen, but a marriage of the two. The physical component is as important as the digital in bringing people to the activation. Would this have been as engaging if it was simply a gigantic interactive screen?    The physical elements are the scene that draws you in – but the tech elevates the impact and brings scale without unaffordable costs. #experientialmarketing #brandexperience #eventprofs

We love this activation from Fab 🍭 The perfect combination of impact vs cost. From a production perspective, it’s clearly well thought out. The design is on-brand and eye-catching, but we can also see cost-effectiveness in the execution of the build. The design also lends itself well to being easily set up, packed down and carted around the country. What can PR creatives take away from this?   ✅ Affordability 🤑 Xquisite effectively aligned ambition with delivery. No AI-generated over-promises in the mock-up and the activation remains impactful and engaging without costing the earth. ✅ Portability 🚛 It takes knowledge and skill to take a vision and then design it with touring and reusability in mind. To avoid dismantling and reinstallation costing time and money, ask for sets that are designed to be reassembled rather than rebuilt.   ✅ Adaptability 🪄 Another win from this build is its tolerance to different event sites. The design doesn’t need to align exactly with a specific space. There are key elements that can be nipped, tucked, added, removed or repositioned to adapt to the space available. #productiondesign #experientialdesign #eventprofs

💥 Busting a common misconception. This'll only take 30 seconds. 🚩 Carbon Neutral does not mean “granola”. You can uphold the exceptional values of your business, product or service whilst staying Carbon Neutral. 🚩 Case in point: 😇 Keam George Agency (KGA) is renowned for delivering premium quality experiential for global brands and agencies. 😇 We went Carbon Neutral in 2020 (making us one of the first Carbon Neutral events agencies in the UK by the way). 😇 Since then we have maintained the outstanding quality expected by the blue-chip companies and household names for whom we deliver work. And we are doing even more of it. If you want to find out more about how you can create world-class, Carbon Neutral events, contact us. We’re always happy to share our knowledge, and it’s FREE. #carbonneutral #netzero #eventprofs

#testimonialtuesday ! Allow us to partake.

Does Sony provide Financial Services? 📈 YES❗ Is Costco a Travel company? 🌴 YES❗ Keam George Agency (KGA) may not be a multinational blue chip (yet), but our expertise in events reaches further than many realise. Would you know we’re experts in all of these areas👇